What “Chewbacca Mom” Taught Business About Video

By: Patrick Laforet: Director, Strategic Talent Acquisition

Have you seen  the Chewbacca Mom on Social Media recently? Her name is Candace Payne and this Texas woman is everywhere …. Facebook, The Late Late Show, Good Morning America, Facebook Headquarters, Disney World. The Twitter world has gone nuts and Twitter users post about her video using the hashtag #HappyChewbacca. The Chewbacca mask had sold out at various toy stores across the United States and the United Kingdom.

The actor who played Chewbacca in the Star Wars saga called the video “absolutely wonderful”.  How did you react to Candice’s authenticity and infectious laugh? Because we live in a visual world, people tend to relate to videos over just reading something. In the business world, video is worth a thousand words. In the world of recruitment, video is becoming KING. There is no doubt that the future of recruitment includes video.

Click here to read the full and original article on LinkedIn Pulse

Posted by: Candace Payne / https://www.facebook.com/candaceSpayne/videos/10209653193067040/